define your marketing objectives under each one of the 4 stages. Prior to reading this Discussion question, please read the PA assignment (Below) and understand what the assignment is asking you to complete. Once you have an understanding of the PA2 assignment, please continue to the paragraph below to complete DQ1.
Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming PA2 assignment.
Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your PA2 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).
Please note: This article summary should not be the only article researched for your PA2 assignment. You may (and should) have several other articles researched to fully answer your PA2 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your PA2 assignment.
In 3-5 pages consider the four (4) stages of the product life cycle (introductory, growth, maturity and decline), define your marketing objectives under each one of the 4 stages, and explain how you’ll utilize the marketing mix to create your marketing strategy under each one of the 4 stages. Don’t forget to consider the level of competition under each stage before you develop your strategy.
Remember, you must have at least six (6) peer-reviewed sources.
define your marketing objectives under each one of the 4 stages
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